2026-05-04 · data
Tesco vs Sainsbury's vs Waitrose — full 47-ingredient audit
Average: Waitrose +35% vs Tesco. But the spread per category tells a different story.
British supermarkets sit on a tight pricing ladder: Tesco / Sainsbury's / Waitrose, with M&S and Lidl as flank attacks. We measured all 47 CostMyMeal ingredients to find where you're actually paying for premium.
Where Waitrose costs ~50% more
These are commodity items where premium markup is pure margin:
- Bread (sourdough): Tesco £0.50 vs Waitrose £1.00 — +100%
- Cheddar: Tesco £0.85 vs Waitrose £1.50 — +76%
- Olive oil: Tesco £1.00 vs Waitrose £1.70 — +70%
- Avocados: Tesco £1.00 vs Waitrose £1.70 — +70%
If you live near Waitrose, build a Tesco delivery rotation just for these.
Where Waitrose is barely more
Items where the premium tier doesn't differentiate much:
- Eggs: Tesco £0.28 vs Waitrose £0.45/piece — +61% (but quality difference is real for eggs)
- Salt: Tesco £0.08 vs Waitrose £0.15 — +88% but nobody cares
- Black pepper: Tesco £1.00 vs Waitrose £1.80 — +80%
For salt and pepper, Tesco own-brand wins. For eggs, the Waitrose premium might earn its keep.
Where Lidl crushes everyone
Lidl is the secret. For these, Lidl beats both Tesco and Waitrose:
- Pork belly, chicken thigh, vegetable oil — 20-40% cheaper than Tesco
If you're dish-prep-heavy on protein, Lidl saves you £30-60/month.
Optimal UK shopping rotation
1. Lidl weekly — proteins, oils, basic produce 2. Tesco fortnightly — Asian/Latin ingredients (better catalog than Lidl) 3. Waitrose monthly only — wine, cheese, fish, eggs (where premium pays)
CostMyMeal's per-supermarket dish pages let you toggle live: /gb/carbonara-cost-at-tesco/ vs /gb/carbonara-cost-at-waitrose/.
Related calculators
More posts